- All
- Strategy
- Campaigns
Operations & Growth Strategy
Redesigned VendingCrowd’s operating model, reducing CapEx by 73%, cutting OpEx by 28%, and positioning the business for 35% revenue growth.
Product & GTM Strategy
Turned a scattered product idea into a focused validated MVP, clean category position, and a launch-ready 90-day GTM blueprint, in 6 weeks.
Business & Growth Strategy
Designed a business & growth strategy for Dexpert Studio, and doubled AOV, grew CLV by 34%, reduced CAC by 10%, and lifted profit margins by 15%.
Retention & Lifecycle Strategy
Built a behavioral retention engine that drove $500K in incremental retained revenue, increased cycle retention by 18% over 10 months.
Social Awareness Campaign
Turned a low-budget bridge installation into 5M+ social views, 134k+ interactions, and earned media via TV coverage from PBS, and CBS Chicago.
Customer Retention Campaign
Built an impact-badge email flow to 1,377 donors that lifted retention by 18 points, turning one-time givers into repeat supporters and recurring revenue.
Fundraising Campaign
Mobilized support in 10 days, 12.8k reach, driving 57% email opens, 18% click-through, and 25% GoFundMe conversion, and a CBS-covered downtown rally
Social Media Marketing
Ran an soft launch sprint campaign that reached 10k+ accounts, drove 442 interactions, added 186 new followers, and converted 1.82% into service inquiries