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Brand Strategy

Novall Wellness

Background

A group of investors based in Houston, Texas, has established a company in the Health and Wellness industry to develop and market CBD-based products directly to consumers. Following extensive market and consumer research, interactive branding workshops with stakeholders, and collaboration with a graphic designer, Novall Wellness was born.

Below, you will find a selection of the final deliverables.

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• Millennials who struggle with anxiety and stress.

• Baby Boomers and Generation X who are facing physical health problems such as joint and muscle pain. 

• Many people have tried, or, are willing to try CBD products. If they can trust the brand. 

• 25% of those who use CBD products, would have their pets use it to if they need it. 

• The number of CBD products users in U.S. have jumped high after legalization. They know it's good, they're only afraid of judgments and punishment by law. 

• CBD based Sports supplements is an untapped market with high potentials. 

To help everyone live their life to their fullest capacity, with healthier bodies and healthier minds.  

We envision a world where nobody has to struggle with physical and mental illnesses, and everyone feels happy to be alive. 

We are here to inform our customers of the power of natural remedies.   And provide them with completely drug-free, harm-free and effective natural solutions. 

Reliability: Our customers rely on us to get healthier. We will never betray them. 

Transparency: Our solutions are 100% natural, and with the highest quality. We hide nothing from our customers.

Continuous Improvement: We will always try to do everything better than a day before. 

Value Proposition

For those seeking physical or mental health improvements, we provide the best organic and drug-free CBD-based solutions with the highest standards and maximum effectiveness. We offer a wide range of products in different categories, so you can take the benefits the way it fits your taste and life style.

 

Tagline: Nature Heals

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Positioning

For those who believe in the power of nature and aspire to live a healthier life, our solutions offer a natural alternative to traditional medicine and healthcare products. We produce highly effective and 100% harm-free products, allowing customers to choose based on the benefits they seek and their preferred method of consumption. Unlike most competitors, we provide personalized solutions in various forms, giving our customers the freedom to pursue their wellness journey in their own unique way.

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Brand Story

Many people around the world cannot perform their best in daily activities. Whether because of mental health problems such as anxiety and stress, or body health problems such as joint and muscle pain. Sometimes, it is just the lack of necessary supplements that your body needs. Although there are lots of medications accesible to consumers, neither they are all effecive, nor they are as harmless as natural remedies. We Believe these problems can be treated better and more effectively.

We are Novall Wellness. A natural alternative solution for health and wellness related issues. We provide insights on different health problems, and offer vast form of solutions to help you improve your well being, your way. By having all the required certificates and licenses, we ensure you will receive standard and high quality products to help you live a healthier and better life.

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