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Brand Strategy

Dexpert Studio

Background

A newly established interior design firm decides to enter the virtual interior design market, known as e-design. To achieve this, the company must go through idea screening, research, prototyping, brand development, productization of their services, and developing and testing marketing strategies.

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• New affluent couples and busy professionals who have recently purchased a home or remodeling their existing one. 

 

 

• New affluents prioritize investments that offer long-term value and enhance their lifestyle.

• They favor personalized experiences and products that reflect their individual tastes and preferences.

• Time is a precious commodity for new affluents. They prefer seamless, efficient shopping experiences and services that save them time and effort.

To bring character, aesthetics, and functionality in every home. 

A world where everyone understand the value of a functional and aesthetic design and no space is wasted in any home. 

To enable homeowners express themselves through design and make the most use of their space with any budget. 

Expertise: We are experts in design principles, no matter the style. 

Personalized Design: It's about what clients like. Not what we like. 

Experience: Purchasing a home is a big step. We'll make a joyful and memorable experience for designing it.

Value Proposition

We help our clients to make the most off their budget and design their homes as if they were the best designers themselves to reflect their character and style in space. We'll take them on a final walkthrough with a VR glasses to make sure they love everything in their home before they spend a dime.

 

Tagline: Walk In Your Imagination

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Positioning

For the busy professionals who want to express their character through their home, we are a design consultant who work with them to create the most aesthetic and functional spaces that fit their needs, style, and budget.

Unlike our e-design competitors, we provide a collaborative process and a joyful experience in which clients get design ideas, suggestions, and learn of alternative ways to turn their home into their dream home.

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Brand Story

Designing a home that truly reflects your character and lifestyle can be overwhelming. It often involves countless trips to furniture stores, endless online shopping and returns, and endless piece-matching. It takes a lot of time and energy, and often the result won't be as you have always imagined.

We simplify this process by blending elegance with functionality, helping you design a space that’s perfectly tailored to your needs and taste. Before you spend a dime, we use virtual reality glasses to walk you through the final design, ensuring every detail works together to create a beautiful and functional space. A design that is yours, and a place you can call home!

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