Skip to content

Capability To Competitive Advantage

Translate what you do best into market power through behavior-led strategy and growth systems.



I'm Sina, a Strategist.

I help brands build better products and services by aligning their core strengths with how customers actually think and buy, then shape the strategy and operation around that so growth isn’t left to chance.

Integrating Psychology, Strategy, and Systems Into a Predictable, Scalable and Compounding Growth Engine.

I know three things very well.


Press on the (+) to see why they are important.

I start with how people actually think, feel, and behave. The Why behind what they do.

How I apply this:

• Decision Patterns – I map how your buyers really discover, compare, and decide, and where they quietly drop off.

• Emotional Drivers & Friction – I identify the fears, desires, status games, and trust gaps that control “yes,” “no,” or “maybe later.”

• Real-Life Contexts – I look at the situations your customers are in (constraints, risks, tradeoffs) so your brand speaks to their actual world, not a persona slide

Once we understand behavior, we design the strategy around it. deciding where to focus and how you show up.

How I apply this:

• Focus & Priority – I help you narrow down who matters most, what to stop doing, and where your limited resources should go.

• Positioning & Narrative – I define the role your brand plays in their story and why you’re the obvious choice versus every real alternative.

• Offer & Value Model – I shape what you offer, how it’s packaged and priced, and how you prove the value so it feels like a rational and emotional no-brainer.

Strategy only matters if it turns into systems that can run and scale.

How I apply this:

• Customer Journeys & Funnels– I design the actual paths from first touch to committed customer, so each step feels natural and reduces friction.

• Channel & Partner Ecosystem – I connect channels, partners, and collaborations so acquisition and trust get cheaper, not more expensive over time.

• Revenue & Retention Mechanics – I work on recurring revenue, expansion paths, and retention levers so wins compound instead of disappearing after one campaign.

Designing Every Touchpoint Around How Customers Actually Think, Decide, and Stay, So Experiences Feel Natural, Consistent and Coherent.

What I Do

Press on the (+) to see what each one is.

What this covers:

All the work that helps you understand what’s really going on with customers, markets, and decisions before anyone talks “strategy.”

 

• Research & Insight – Customer, market, and behavioral research that explains what’s happening and why.


• Ideal Customer Profiles – Turning research and behavioral patterns into decision-based profiles, not fluffy personas.


• Journey Mapping – Mapping real journeys and key decision points so you know where to intervene and how.

What this covers:

Designing where to focus and how you show up—so the brand, offer, and narrative are all built around behavior instead of internal wishful thinking.


• Brand & Marketing Strategy – Where to play, how to win, what to do, and who to prioritize.


• Positioning & Narrative – The role you play in the customer’s story and why you’re the obvious choice versus real alternatives.


• Offer & Pricing Architecture – Structuring what you sell, how it’s packaged and priced, and how you prove value so it feels like a rational and emotional no-brainer.

What this covers:

Turning strategy into repeatable, scalable systems—so growth isn’t a one-off campaign but an engine that compounds.

 

• Funnels & Experiences – Behavior-led funnels and interactions across touchpoints that reduce friction and move people forward naturally.


• Channels & Campaigns – Channel mix, campaign structures, and playbooks for repeatable execution instead of random acts of marketing.


• Sales Enablement – Tools, messaging, and structures so sales and marketing pull in the same direction and don’t waste the strategy.

My Recent Projects

A look at the systems, strategies, and product decisions across go-to-market, field operations, and full-stack marketing.

Industries I've Worked In

  • Architecture
  • Cosmetics
  • Health & Wellness
  • Marketing
  • Interior Design
  • Fashion & Apparel
  • Real Estate
  • Non-Profit

Want To Work With Me?