Increasing Brands' Perceived Value
Hey! I'm Sina.
Insightful and visionary Brand Marketing Strategist with 4+ years of experience in elevating brand perception by developing innovative, practical, and measurable strategies that engage customers at every stage of the life cycle and across various industries.
I help brands become the top choice by connecting with customers
Logic & Emotions
I know three things very well...
Actually a lot more! But these make up my differences.
Press on the (+) to see why they are important.
Curiosity: I'm always asking, "Why is this happening this way?" It's like I have a constant root-cause analysis running in my mind.
Self-Observance: I do this often. Examining my own thoughts, feelings, words, and attitudes dispassionately. Why am I the way I am?
Empathy: I can put myself in others’ shoes and understand their feelings in given situations.
I easily recognize behavioral and psychographic patterns, gaining insight into what people are feeling, thinking, and their true motivations.
Deep Understanding: Techniques and methods evolve, but the core fundamentals and their essential meanings won't. If you know the "why", you can figure out the "how?".
Various Industries: I have worked across many industries. In each, I've gained valuable insights into businesses, systems and methods, and customer priorities.
Visionary: I'm a divergent thinker and convergent planner. I can envision the end goal and then work backward to achieve it.
These traits allow me to develop innovative and impactful marketing strategies and campaigns that truly engage customers.
Intuition: My continuous analysis of context and meaning enables me to recognize similar patterns in unrelated scenarios and predict future outcomes based on past behavior.
Creative Problem Solving: It's the fuel for my brain and it satisfies my soul when simple ideas solve complex problems in innovative ways.
Identifying Opportunities: I can recognize people's strengths and identify the contexts where they can best use those strengths to align with their interests and goals.
I can assist brands in identifying and developing their best offer, to be seen as the most valuable choice in their customers' minds.
Industries I've Worked In
Integrating valuable & meaningful touchpoints in customers' journey to create
Delightful Brand Experiences
What I Do
Where to play and how to win.
Who to talk to and what to say.
What is really happening and why is that.
To ensure everyone is going the same direction.
When to do what and how.
To maximize team members' potential and align their interests with the goals and objectives.