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Capability To Competitive Advantage

Turning buyer behavior and psychology into practical GTM & sales systems



I'm Sina, a GTM & Growth Strategist.

I help early-stage and growing brands understand how their customers think and decide, and use that insight to build offers, messaging, and experiences that drive scalable growth.

Integrating Psychology, Strategy, and Systems Into a Predictable and Compounding Growth Engine.

I Know Three Things Very Well.

Press on the (+) to see what each one is.

I start with how people actually think, feel, and behave. The Why behind what they do.

How I apply this:

• Decision Patterns – I map how your buyers really discover, compare, and decide, and where they quietly drop off.

• Emotional Drivers & Friction – I identify the fears, desires, status games, and trust gaps that control “yes,” “no,” or “maybe later.”

• Real-Life Contexts – I look at the situations your customers are in (constraints, risks, tradeoffs) so your brand speaks to their actual world, not a persona slide

Once we understand behavior, we design the strategy around it. deciding where to focus and how you show up.

How I apply this:

• Focus & Priority – I help you narrow down who matters most, what to stop doing, and where your limited resources should go.

• Positioning & Narrative – I define the role your brand plays in their story and why you’re the obvious choice versus every real alternative.

• Offer & Value Model – I shape what you offer, how it’s packaged and priced, and how you prove the value so it feels like a rational and emotional no-brainer.

Strategy only matters if it turns into systems that can run and scale.

How I apply this:

• Customer Journeys & Funnels– I design the actual paths from first touch to committed customer, so each step feels natural and reduces friction.

• Channel & Partner Ecosystem – I connect channels, partners, and collaborations so acquisition and trust get cheaper, not more expensive over time.

• Revenue & Retention Mechanics – I work on recurring revenue, expansion paths, and retention levers so wins compound instead of disappearing after one campaign.

Recent Projects & Impacts

A look at the systems, strategies, and product decisions across go-to-market, field operations, and full-stack marketing.

Operations & Growth Strategy
Operations & Growth Strategy – Reduced CapEx by 73%, Cut OpEx by 28%, 35% Growth in projected revenue.
Wings AI – Travel & Hospitality – Product & GTM Strategy
Product & GTM Strategy – In 6 weeks, turned a product idea into a validated MVP, clean category position, and a 90-day GTM blueprint.
Retention Marketing Strategy
Retention Marketing Strategy – Increased cycle retention by 18% and drove $500K in incremental retained revenue over 10 months

Designing Every Touchpoint Around Customers' Expectations, So Their Experiences Feel Natural, Consistent and Coherent.

What I Can Help You With

Press on the (+) to see how each one benefits you.

What this covers:

Everything we need to understand what’s really going on with your buyers and your market before we commit to a strategy.

 

• Research & Insight – Customer, market, and behavioral research that explains what’s happening and why.


• Ideal Customer Profiles – Turning real decision patterns into sharp, decision-based ICPs you can actually prioritize.

 

• Journey Mapping – Mapping real journeys and key decision points so you know where to intervene and what to say.

What this covers:

A focused, time-bound sprint to decide where to focus, how you show up, and what needs to change first.


• Brand & Marketing Strategy – Where to play, how to win, who to prioritize, and what to stop doing.


• Positioning & Narrative – The role you play in your customer’s story and why you’re the obvious choice versus real alternatives.


• Offer & Pricing Architecture – Structuring what you sell, how it’s packaged and priced, and how you communicate value so it feels like a rational and emotional yes.

What this covers:

Turning the strategy into repeatable systems so growth doesn’t depend on one-off hero campaigns.

 

• Funnels & Experiences – Behavior-led funnels and touchpoints that reduce friction and move people forward at every stage.

 

• Channels & Campaigns – Channel mix and campaign structures that keep execution consistent instead of random acts of marketing.

 

• Sales Enablement – Tools, messaging, and simple structures so sales and marketing pull in the same direction.

Industries I've Worked In

  • Architecture
  • Cosmetics
  • Health & Wellness
  • Marketing
  • Interior Design
  • Fashion & Apparel
  • Real Estate
  • Non-Profit

Want To Work With Me?